Basics

• Evergreen Topics

• Buyer Persona
  • What would Jane Doe be searching for?
  • What keyword would attract her to your content?
  • What type of CTAs will Sara engage with?
  • How about imagery?
• Meta Data – Meta Title and Description

Check Points

• Content should be: 80% Evergreen Keywords; 20% Trending Keywords
• Create a Buyer Persona: Target Keywords & Content Towards That Buyer Persona
• Metadata should be for Humans as well as for SEO
  1. Always use the target keyword in Title and Meta Description
  2. The title should be 40 – 50
  3. Meta Description should be 120-130

• Basic Content/Copy guide
  1. Add the Keyword to Header and use a header for each page – 6 words or less
  2. Always use the main keyword in at least one heading and high-value related keywords in others.
  3. Copy – longer is better for most situations.
  4. main category and product pages, a minimum of 500 words
  5. blogs, the minimum is bumped to 1,200
  6. Add
     1. Bullet Points.
     2. Bold/Italics.

• Images
• 1. Each Image Should Have a Unique Title & Alt Text that Includes a Target Keyword
  2. Alt Text should be 120 Characters